Audience Targeting

One of the critical success factors in a digital work environment is the ability to provide unique experiences tailored to the individual needs of each employee or collaborator. We define “unique experiences” as those in which:

1. Each employee receives relevant content personalized for them.
2. Each employee can access personalized pages that include individualized messages for them.

In order to create these unique experiences, Syntphony offers organizations the following capabilities:

1. Flexible User Profiles: These profiles can be seamlessly synchronized with corporate systems that manage employee information, such as Workday, Success Factors, Peoplesoft, Meta4, and more.

2. Audience Targeting: This system allows for:

   • Content Managers to direct content towards specific target audiences.
   • Page Managers to incorporate components on a page that are visible exclusively to specific audience segments.

Audience targeting can be configured at multiple levels, allowing for precise control over content visibility and relevance. You can apply audience targeting in the following ways:

• Webpart
• Dashboard Views
• Search Verticals
• Content

By leveraging these features, organizations can provide highly tailored and individualized experiences, enhancing productivity and engagement within the digital workspace.